Full-service US family-dining franchise East Coast Wings + Grill (ECW+G) is set to add four new dishes to its menu.

The new offerings are the Gochujang Burger, the Fiesta Burger, the 'DILL'-icious Flatbread and the Fiesta Quesadilla. They will be available at all participating ECW+G locations from 27 August 2024.

The Gochujang Burger features two seasoned quarter-pound Angus beef patties basted with a sweet and spicy Korean sauce, topped with provolone cheese, pickled red onions, jalapeños and sesame gochujang aioli on a toasted bun.

The Fiesta Burger also includes two seasoned quarter-pound Angus beef patties, topped with warm Mexican street corn queso, fire-roasted corn, chili peppers, cheddar jack cheese, tortilla strips, jalapeños and chipotle aioli on a toasted bun.

The 'DILL'-icious Flatbread is topped with dill pickle aioli, seasoned ground beef, chopped tomatoes, pickles, smoked bacon and mozzarella cheese, and finished with Thousand Island dressing.

The Fiesta Quesadilla is a grilled flour tortilla filled with fire-roasted corn, cheddar jack cheese, jalapeño, cilantro and spicy seasoned chicken, drizzled with chipotle aioli.

The franchise conducts monthly food focus groups with loyalty members to taste-test menu options and provide feedback on potential offerings.

This approach ensures that the menu at ECW+G not only prioritises food quality but also maximises supply chain relationships and streamlines operations for franchisees.

ECW+G founder and CEO Sam Ballas said: “Our new menu items showcase our commitment to offering our guests more than just our beloved wings.

“The two new burgers, flatbread and quesadilla incorporate trendy flavours our customers have been asking for, reflecting our dedication to culinary innovation.

“These additions are yet another step in our efforts to ramp up our growth and continue to serve our customers with innovative and delicious options.”