Crazy Pita has initiated a crowdfunding campaign aimed at scaling its three distinct brands across the US.

With a diverse portfolio that includes Crazy Pita, Chicken Genius and Salad Madness, the company is set to extend these brands' reach to a national audience.

The campaign will support the expansion of Crazy Pita's offerings, which range from pita sandwiches to skewer plates and beyond.

This expansion plan involves not just the Crazy Pita brand, known for its Mediterranean-inspired menu but also Chicken Genius, with its commitment to all-natural, pasture-raised chicken, and Salad Madness, a brand dedicated to crafting fresh salads with locally sourced ingredients.

The company emphasises that each brand delivers unique, fresh options within the fast-casual sector and has already established a consumer base that regards them as top choices for healthy, high-quality meals.

In pursuit of potential investors and local restaurateurs interested in partnership, Crazy Pita will organise investor events in key markets.

These events aim to foster connections and encourage investment in the company's growth trajectory. According to the company, the diversity of its brand portfolio is generating significant investor interest.

To accommodate different investor profiles, Crazy Pita is running a Regulation D 506(b) offering alongside the Regulation CF crowdfunding initiative, specifically targeting accredited investors.

Crazy Pita founder and CEO Mehdi Zarhloul said: “Our expansion is built on years of operational excellence, and we are excited to bring these fresh concepts to new markets.

“Our three brands offer something for everyone, and we are confident that investors and consumers alike will embrace what we have to offer.”