Multi-brand restaurant operator FAT Brands has rolled out cookies at its Fatburger, Johnny Rockets and Elevation Burger restaurants across the US.
The rollout of the cookies is a strategic optimisation, which makes use of FAT Brands’ company-owned manufacturing facility.
These manufacturing units produce cookie dough and pretzel mix for the company’s sister portfolio brands such as Great American Cookies and Pretzelmaker.
Elevation Burger is said to have completed the cookie rollout in April this year.
FAT Brands fast casual division marketing vice-president Taylor Fischer said: “For both Fatburger and Johnny Rockets, we see these additions as a way to further build and enhance our dessert programs.
“Playing into synergies is at the core of FAT Brands’ DNA. We are thrilled to be able to tap into our cookie dough facility to provide more delicious offerings for our fans.”
Recently, FAT Brands posted a net loss of $7.1m for the second quarter of 2023, compared to a net loss of $8.2m a year ago.
The company’s adjusted net income for the latest quarter was $3m compared to an adjusted net loss of $3.1m in the same period a year ago.
Its total revenues in the three-month period were $106.8m, an increase of 4% compared to $102.8m in the same quarter a year ago.
The restaurant operator stated that the growth was due to a 5% increase in royalties, a 4.6% growth in company-owned restaurant revenues and a 13% rise in revenues from its manufacturing facility.
