Ferraro Foods has announced a partnership with Pepper to launch a mobile ordering app, aimed at expediting and simplifying the ordering process for its customer base.

The app, tailored to Ferraro's product range and distribution network, is set to enhance the efficiency of order fulfilment.

It is customised for Ferraro Foods' diverse product lineup and distribution across 26 states for more than 8,000 customers.

By executing orders instantly, the app is expected to expedite the fulfilment process with a better user experience.

In addition to customer benefits, Ferraro’s sales force is set to gain from mobile-first solutions that assist in managing customer orders from placement to fulfilment.

The app has undergone several months of beta testing and is officially available for customers.

It introduces several features including faster ordering through a streamlined interface, real-time product information, alerts for new products and promotions, and the ability to track order history and manage accounts directly.

Detailed product descriptions, nutritional values, and pricing are also readily accessible in the app.

Ferraro Foods CEO Dan Hill said: “As Ferraro Foods continues our aggressive growth strategy, we are committed to remaining nimble and responsive to customers’ evolving preferences.

“Mobile-based ordering is just one of the many innovations we are employing to strengthen our position as the market leader. Delivering the highest quality speciality products with the best possible customer service is who we are at Ferraro Foods, and we will never stray from that.”

Pepper sales vice president Erin Graham said: "Teaming up with Ferraro Foods reinforces Pepper’s position as the growth engine for independent distributors. We are passionate about working with our customers to build solutions that will help them dominate their markets."