UAE-based cafe chain FiLLi Café has partnered with the conversational engagement platform Gupshup.io to offer a better experience to customers on WhatsApp.

The café, known for its FiLLi Zafran tea and other offerings, will now be better connected to its customers through a dedicated WhatsApp bot.

The move will provide customers with better access to the brand across the UAE and help them to explore its menu offerings and find exclusive offers.

FiLLi Café founder and CEO Rafih Filli said: “We are incredibly excited to introduce this new chapter in FiLLi Cafe's journey.

“At FiLLi Cafe, our focus has always been on not just serving tea but on creating memories and moments for our customers.

“As we look to the future, we're excited to continue pushing the boundaries of convenience and engagement.”

With Gupshup's WhatsApp bot integration, customers will be able to conveniently place their order with FiLLi Café, as the technology redirects users to the cafe brand's website.

With this approach, the café chain anticipates that it will enhance customer convenience and satisfaction.

Gupshup.io co-founder and CEO Beerud Sheth said: “Gupshup's mission has always been to enable businesses to engage with their customers in innovative and meaningful ways and this partnership is a testament to that commitment.

“As technology continues to shape the way businesses interact with their audience, we believe this partnership exemplifies the future of customer engagement.

“We are excited to work with FiLLi cafe to bring their delightful offerings and immersive experiences on the WhatsApp platform.”