Firehouse Subs plans to open seven restaurants in Canada

The new locations are planned across Alberta, British Columbia, Manitoba and the Saskatchewan provinces.

Umesh Ellichipuram November 16 2023

Restaurant chain Firehouse Subs Canada has unveiled plans to open seven new locations across western Canada.

The new locations are planned for the provinces of Alberta, British Columbia, Manitoba and Saskatchewan.

The new venues will open their doors in early 2024.

Firehouse Subs president Mike Hancock said: “Our flavourful, hot subs, steamed and piled high with thick quality meats and cheeses, are ranked among the best in our industry and we know it will resonate well with guests across the heartland of Canada.

“Along with our franchisee partners, we are excited to unlock our growth and bring our delicious hot subs to more guests.”

The company added that the new restaurants will have a community design concept to offer a better dining experience to its guests.

They will also have a new back-of-house layout with a more efficient flow for crew members.

These seven new venues are said to be the brand’s first restaurant locations planned outside Ontario.

In 2015, Firehouse Subs Canada opened its first location in Oshawa, Ontario.

The brand currently operates more than 60 restaurants in Ontario.

In the first quarter of 2023, the restaurant brand also launched a new app in Canada for the first time, expanding its loyalty programme to Canadian guests.

In September this year, Firehouse Subs partnered with Dubai-based Apparel Group to open more than 100 restaurants in the UAE and Oman over the next ten years.

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