Daily Newsletter

21 September 2023

Daily Newsletter

21 September 2023

Restaurant tech firm Fleksa partners with Google Food Ordering

Under the partnership, Fleksa's point of sale systems will be linked with Google Food Ordering platform.

Umesh Ellichipuram September 21 2023

Restaurant tech firm Fleksa has partnered with Google Food Ordering to offer small and medium-sized restaurants digital advantages through Fleksa's point of sale (POS) systems.

As a result of this integration, orders placed by customers through Google will directly funnel into Fleksa's POS systems.

The technological collaboration will also enable restaurants to add reservation and ordering options to their profiles, thus converting casual browsers into loyal customers.

Fleksa CEO Bhagwati Bhushan Mishra said: “This partnership is more than just a collab; it's a revolution. With Fleksa's all-in-one solutions and Google's immense reach, we're democratising access to the cutting-edge digital world for restaurants.”

In a statement, Fleksa said: “Fleksa and Google Food Ordering are working hand in hand to introduce next-level technological innovations in the coming months.

“From AI-driven personalised recommendations to augmented reality menus, the alliance aims to elevate the customer experience to a realm previously considered the stuff of science fiction.

“The Fleksa - Google Food Ordering partnership isn't just another headline; it's a paradigm shift in how restaurants can and will operate in the modern world. It offers a future where small and medium-sized establishments can not only compete with but outperform their bigger counterparts.”

Based in Germany, Fleksa offers a comprehensive solution for the restaurant industry that bridges the gap between offline and online operations.

Full-service restaurant (FSR) was the largest profit sector channel in Germany in 2022

Per GlobalData, the Germany foodservice profit sector is expected to grow at a CAGR of >11% during 2022-2027. FSR was the largest foodservice profit sector channel in 2022, with a share of 26.5%, reflecting the popularity of traditional fine-dining experiences among German consumers. Despite the highly fragmented market, pub, club & bar channel is set to record the highest growth during 2022–27, triggered by an increase in transactions and average transaction value.

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