Dessert café Fluffy Fluffy Pancakes has announced plans to increase its presence in the Southern US with a franchise opportunity.

The brand, known for its handcrafted Japanese-style soufflé pancakes, opened an outlet in Frisco, Texas, in December 2023 and will open another in Dallas in March 2024.

Fluffy Fluffy will also be expanding its reach in key Southern cities such as Atlanta, Miami and Orlando.  Its expansion strategy includes an ambitious plan for additional franchised locations.

Fluffy Fluffy business development director Benson Lau stated: “We are thrilled to extend our reach into the South.

“The South is a rich tapestry of culture, and we are genuinely excited to immerse ourselves as part of it. We believe our unique experience and diverse flavours have the power to bring communities together, and we can't wait to continue our growth in Texas, Georgia, Florida and beyond.”

Originating from Canada, the brand uses locally sourced milk and avoids artificial additives in its pancakes.

Its menu also features croffles, burnt top cheesecake, roll cake, macarons, lattes and speciality sodas.

The brand also offers meat-free options to accommodate different dietary needs.

Internationally known as Fuwa Fuwa, the brand has 30 locations globally, three in the US and 20 more in the development pipeline.

 Benson added: “We've been eager to continue our growth into the US. We believe that the unique charm of Fluffy Fluffy, with its delectable Japanese-style souffle pancakes and commitment to creating special moments, will resonate with a wide audience throughout the states.

“As we embark on this exciting journey, we invite passionate individuals to join us in bringing the Fluffy Fluffy experience to even more corners of America.”