Daily Newsletter

09 November 2023

Daily Newsletter

09 November 2023

Brazil’s Fogo de Chão to boost restaurant footprint in Florida, US

Planned to be opened in 2024, the new restaurant will feature a vast dining room centered around an open churrasco grill.

Satarupa Bhowmik November 09 2023

Brazilian steakhouse Fogo de Chão has announced plans to bolster its US footprint by opening a second location in Orlando, Florida.

The restaurant company signed a lease agreement for the new outlet at Vineland Pointe, Orlando’s newest retail destination at 11513 Regency Village Drive.

To be located at Vineland Pointe at the junction of I-4 and Daryl Carter Parkway, the new 8,080ft² restaurant is scheduled to open in early 2024.

It is designed in partnership with architecture and design agency Innovation & Design in Architecture.

Fogo de Chão CEO Barry McGowan said: "We are eager to expand our presence in Central Florida and continue to bring the culinary art of churrasco to Orlando’s food-centric community.

"We look forward to welcoming food explorers to our new restaurant in the heart of Orlando at Vineland Pointe, just minutes away from theme parks and other community attractions."

Fogo said the new outlet will feature enhanced design and innovation platforms, showcasing its recent brand transformation.

Comprising an expansive dining room centred around an open churrasco grill, the new restaurant will offer a view of gaucho chefs butchering, hand carving and grilling cuts of protein over an open flame for the guests.

Social gathering places will also be placed throughout the dining area and Bar Fogo to further enhance the guest experience.

In a press statement, Fogo said: “All new innovations and enhanced experiences will accompany Fogo’s everyday offerings, including Weekday Lunch, Weekend Brazilian Brunch, Bar Fogo, Group and Private Dining, To-Go and Butcher Shop options in addition to Full-Service catering, which includes on-site cooking with portable churrasco grills, gaucho chefs and a curated dining experience.”

In 2023, Fogo signed 22 new domestic and international lease agreements and opened several outlets in key markets, including Ecuador and the US.

It also plans to open additional restaurants later this year.

Robots are well established in consumer goods and packaging industries, though adoption in foodservice is at a nascent stage

Current metaverse applications in the T&T sector either focus on digital marketing campaigns with real-world rewards for consumers, creating immersive experiences on-site for digitally savvy consumers through AR and VR metaverses, or improving operational efficiency through digital twin technology. As the metaverse evolves, it could offer virtual travel opportunities that complement traditional tourism. However, uptake of the metaverse by smaller travel and tourism operators will remain limited until use cases are affordable and provide a guaranteed return on investment.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close