Freddy's Frozen Custard & Steakburgers has opened at the Enterprise Center in St Louis, a hub for sports and entertainment and the home of the St Louis Blues in Missouri, US.  

It is Freddy’s first outlet within the National Hockey League arena and its fourth non-traditional outlet in a professional sports venue. 

Freddy's chief development officer Andrew Thengvall said: "We're thrilled to strengthen our presence within the St Louis sporting community, now serving up our menu to both hockey and baseball fans in the city. 

 "Sports and food are cornerstones of American culture. Our continued growth in professional sports venues reflects our commitment to providing fans with delicious, quality food that enhances their game day experience."

The brand's expansion into sports venues aligns with its strategic growth in non-traditional restaurant spaces. The company already operates in diverse non-traditional settings, including airports, casinos and college campuses. 

During home games for the Blues, customers will be treated to offerings from Freddy's menu such as the Original Double Steakburger with Cheese, the Bacon & Cheese Double Steakburger, Shoestring Fries, Cheese Curds, Frozen Custard, the Oreo Custard Sandwich and the Signature Turtle Concrete.  

With 530 restaurants across 36 US states, Freddy’s has plans for an additional 130 locations by 2025.  

In September 2024, the brand announced four new development deals that will introduce 21 restaurants in key markets Washington, Illinois, Iowa, New Jersey and Texas. 

These agreements are being led by a combination of existing and new franchisees.