Inspire Brands, the parent company of Arby's, Baskin-Robbins, Buffalo Wild Wings, Jimmy John's and Sonic, has opened its 10,000th international restaurant in Lelystad, the Netherlands.

The company reached the milestone with the opening of its Dunkin’ brand restaurant in partnership with Jordan Benelux Holding.

Inspire Brands International president and managing director Michael Haley said: “The opening of our 10,000th international store attests to the power of the Inspire business model, as well as the affinity of our brands, and demonstrates our commitment to accelerating worldwide growth.

“I want to thank team members, franchisees and other stakeholders for their hard work in helping us achieve this exciting milestone. I look forward to our continued expansion around the world as each of our brands builds on its significant runway for global growth.” 

The company now operates more than 32,600 locations across 60 markets, with international outlets accounting for more than 30% of its portfolio.

These restaurants collectively serve more than 410 million guests during 4.3 billion visits annually.

Inspire Brands has seen an almost 40% year-over-year increase in international net unit growth.

It has a fully dedicated international team that covers all business functions including marketing, operations, supply chain, development, construction and design.

In its pursuit to maintain growth momentum, Inspire Brands has developed a scalable digital platform and introduced more than 150 new consumer-led products.

It has also rolled out new branding for Dunkin’ and Baskin-Robbins and launched new store designs for several of its brands.

The company is working on creating more flexible store formats to adapt to evolving market demands.

In September 2023, Inspire Brands expanded its partnership with Fiserv to streamline omnichannel commerce across its restaurants in North America.