US-based fast food restaurant chain Jack in the Box has selected InMoment’s artificial intelligence (AI) solution to improve its omnichannel guest experience.

InMoment claims that its advanced AI analytics software InMoment Spotlight will help the restaurant brand uncover guest insights.

The company stated that Spotlight has been designed to improve the clarity of guest feedback for structured and unstructured data, including social media, videos and audio files, to elevate omnichannel guest experiences.

Jack in the Box COO Tony Darden said: “The use of the InMoment AI solution will allow us to easily analyse feedback in all of its forms to receive more detailed and immediate insight from a wider variety of guest experiences.

“Our team is focused on using the additional insight to make business decisions without delay–having a faster time to guest improvement that will positively influence their experience with our brand leading to increased loyalty.”

The new technology will help Jack in the Box focus on enhancing limited time offer (LTO) knowledge, a tool that dives into feedback phrases and themes, which helps define a better LTO experience for future guests.

The tech firm also claims that its analytical software solution will help the restaurant expedite its performance and automate monthly business views.

InMoment North America managing director Mehul Nagrani said: “As the quick-serve restaurant industry evolves we’re working with businesses, like Jack in the Box, to leverage AI-driven technology that makes managing their business easier and more automated.

“The ability to leverage advanced AI functionality, like Spotlight, allows companies to integrate signals in all of their forms, leading to a more holistic picture of the action that needs to be taken.”