Daily Newsletter

27 November 2023

Daily Newsletter

27 November 2023

Japanese restaurant MiSora launches in Jeddah, Saudi Arabia

The Japanese eatery will be sourcing high-quality ingredients from across the globe.

Umesh Ellichipuram November 24 2023

Fine-dining Asian restaurant MiSora has opened its first location in Jeddah, Saudi Arabia, Zawya has reported.

MiSora, known for Japanese fusion food, will be offering its guests traditional sashimi and speciality rolls prepared with a regional approach.

The new venue on Prince Sultan Road in the Al Rawdah district will also be offering crafted salads, dim sum, robata and wok dishes.

MiSora head chef Rafiq Abrahams was quoted by the news agency as saying: “Our intention is not just to serve Japanese cuisine. Our intention is to immerse our patrons in the Japanese culture.

“From the kitchen to the table, from the preparation to the presentation, our dishes will exude the traditions of Japan and I am confident that the locals will notice.”

Chef Abrahams noted that the Japanese eatery will be sourcing high-quality ingredients from across the globe.

He added: “Bringing Asian ingredients to the Middle East is something that will keep Misora patrons coming back for more. Ingredients that will entice the taste buds and create a sense of curiosity are the key to maintaining happy patrons.

“My aim is to engage as many senses as possible. It is not just about arousing the eyes and the palate. Patrons need to feel that they are walking into a new world. Those who have been to Japan will have a sense of familiarity.

“We want to foster a warm and inviting atmosphere by training the staff to provide exceptional hospitality whilst patrons feel embraced by the rich cultural tapestry MiSora has to offer.”

Adoption of robotics in foodservice is at a nascent stage

The role of robotics is less sure-footed in the foodservice sector. Automating kitchens and meal service is less easily done with robots than automating warehouses and production lines, although this hasn’t deterred start-ups’ efforts to automate burger flipping and meal delivery with robots and drones. Robots improve profitability in the long term but have high up-front costs, so investing in robotics is not without risks.

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