Independent food distributor JD Food has collaborated with tech firm Pepper to overhaul the digital ordering experience for its customers in Central California.

JD Food offers a wide range of products, including fresh produce, speciality goods and US Department of Agriculture (USDA) processed meats, through their affiliated company, Certified Meat Products.

The food distributor caters to the needs of a broad clientele comprising restaurants, hotels and healthcare providers.

As part of the new partnership, JD Food is now implementing Pepper’s online catalogue and payment platform to boost its overall business efficiency and customer satisfaction.

JD Food CEO Mark Ford said: “Our partnership with Pepper has been transformative for our operations and customer service.

“Thanks to Pepper's innovative e-commerce solutions, we have been able to streamline our business processes, deliver an effortless ordering experience for our customers and heighten the value of our locally sourced, quality-focused products.”

JD Food said that Pepper's platform has a user-friendly interface that allows customers to access a streamlined digital ordering experience.

Customers can easily browse JD Food's product catalogue, place orders and interact with dedicated sales representatives to get help.

Pepper Partnerships vice-president Derek Patterson said: “We are incredibly pleased with the outcomes of our collaboration with JD Food, a company well-respected for its commitment to quality and community.

“Our partnership has markedly improved JD Food's digital capabilities, enhanced customer satisfaction and contributed to their ongoing growth.”

Pepper, which has clients across the North American and the Caribbean regions, provides e-commerce solutions customised especially for independent food distributors to improve their digital experience.

Pepper’s platform currently claims to support thousands of businesses such as restaurants, convenience stores and grocery stores, to elevate customer satisfaction.