KFC has announced the launch of its new Original Recipe Tenders, double hand-breaded and seasoned with the restaurant chain’s secret blend of 11 herbs and spices and fried.

The company is offering the tenders in a value box of three pieces, Secret Recipe Fries and a choice of two signature sauces, for $5.

In addition to individual deals, KFC is rolling out family meal options and a series of daily deals exclusive to KFC Rewards members.

From 19 October to 31 October 2024, members can enjoy 13 days of special offers leading up to Halloween. These promotions will feature the new Original Recipe Tenders among other favourites from the KFC menu.

KFC US chief marketing officer and chief development officer Catherine Tan-Gillespie said: “We know consumers crave bold flavour and chicken tenders are a familiar favourite – that's why we're proudly proclaiming the deliciousness of our new tenders seasoned with our secret recipe of 11 herbs and spices.

"And with an unbeatable $5 deal, we think you'll agree our new tenders are poised to win the chicken tender battle."

KFC introduces its new Comeback Sauce, which it describes as "creamy and zesty," and Sticky Chicky Sauce, offering a sweet and tangy flavour profile. Customers can also choose smoky KFC Sauce as part of their meal.

The chain is introducing Cherry Pie Poppers - warm cherry pie filling encased in flaky pastry - and Cranberry Lemonade to complement the new tenders.

On 17 October 2024, in a strategic marketing move, KFC will distribute free Original Recipe Tenders in selected cities including Baton Rouge, New Orleans and Atlanta. The surprise giveaway aims to directly challenge competitors and delight potential customers.

In August 2024, KFC expanded its Saucy Nuggets line-up with the introduction of three new flavours across the US: Honey Garlic, Chipotle Ranch and Mango Habanero sauces. The new additions complement the existing two flavours – Korean BBQ and Honey BBQ.