Indonesian coffee chain Kopi Kenangan has made its debut in India with a store at the Pacific Mall, New Delhi.
The company plans at least ten stores in the country by the end of 2025, with a longer-term goal of 50.
The brand, known internationally as Kenangan Coffee, is investing up to $4.6m in its retail expansion and the development of a local coffee sourcing programme.
The move is part of its strategy to introduce a signature Indonesian coffee experience to the Indian market.
70% of the new stores will follow a traditional café format, while the remaining 30% will be small-format takeaway sites.
Kopi Kenangan CEO Edward Tirtanata stated: “India’s vast young population and growing appreciation for diverse coffee experiences make it an ideal market for Kenangan Coffee. We are committed to delivering high-quality coffee that resonates with local preferences, creating memorable moments for every customer.”
Kopi Kenangan aims to capitalise on the growing health and wellness trend among Indian consumers by utilising Gula Aren, a natural sweetener from Indonesia's Arenga pinnata palms.
The chain's plan to source coffee locally in India is not only intended to enhance its sustainability credentials but also to reduce transportation costs and improve supply chain efficiencies.
This approach mirrors the strategies of domestic speciality coffee chains such as Blue Tokai Coffee Roasters, Third Wave Coffee and Subko Coffee Roasters, which have successfully marketed their use of locally sourced coffee.
In terms of pricing, Kopi Kenangan aims to compete with value-focused domestic chains abCoffee and Nothing Before Coffee.
The company has set competitive price points from Rs 99 ($1.15) for espressos and Rs 129 for americanos, while also offering a premium range of beverages that go up to Rs 329.
Kopi Kenangan general manager India Sanjay Mohta stated: “Our mission is to blend Indonesian craftsmanship with local flavours, offering a unique coffee experience that contributes to India's vibrant coffee culture. We look forward to building a strong community of coffee enthusiasts across the country.”
