Daily Newsletter

18 September 2023

Daily Newsletter

18 September 2023

Krispy Kreme expands permanent beverage menu

All its beverages are made with Arabica beans and its new brewed coffees feature an improved, classic, medium roast blend.

Umesh Ellichipuram September 15 2023

US-based doughnut and coffeehouse chain Krispy Kreme is expanding its permanent beverage menu with a new coffee line-up across the country.

The coffeehouse chain has introduced a full line of more than two dozen hot, frozen and iced coffees, which are said to have been prepared with richer roasts and better beans.

Additionally, Krispy Kreme is adding oat milk to its menu, giving its customers more options to customise their coffee.

The two-dozen updated coffee beverages line-up includes Original Glazed Iced Coffee, Frozen Caramel Mocha Latte, Caramel Latte and Classic Brewed Coffee.

It added that all its beverages are made with Arabica beans and its new brewed coffees feature an improved, classic, medium roast blend.

Krispy Kreme global chief brand officer Dave Skena said: “Krispy Kreme fans expect an awesome doughnut experience that exceeds their expectations. It’s time we delivered coffee worthy of pairing with our iconic doughnuts.

“With richer roasts, better beans and exceptional taste, we’re excited for our fans to try these new coffees.”

The company said that the new coffee line-up is available in-shop and for delivery through the company’s app.

In addition to the new roasts and blends, Krispy Kreme has also embarked on a comprehensive relaunch of its beverage programme, which includes upgraded equipment and team member training to standardise drink consistency.

Full-service restaurant (FSR) was the largest profit sector channel in Germany in 2022

Per GlobalData, the Germany foodservice profit sector is expected to grow at a CAGR of >11% during 2022-2027. FSR was the largest foodservice profit sector channel in 2022, with a share of 26.5%, reflecting the popularity of traditional fine-dining experiences among German consumers. Despite the highly fragmented market, pub, club & bar channel is set to record the highest growth during 2022–27, triggered by an increase in transactions and average transaction value.

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