Krispy Krunchy Chicken, a quick-service fried chicken chain, is expanding its footprint with a new corporate office in Atlanta, US.
The office, located at 1000 Marietta Street NW #244 Atlanta, Georgia 30318, will serve as a hub for organisational functions and house team members from human resources, IT, finance, marketing, sales and operations.
The move comes as the brand approaches the milestone of 3,000 locations in 2024.
The Atlanta office will open on 24 January with a ceremony attended by Krispy Krunchy and Atlanta business representatives, celebrating the brand's continued growth and success.
Krispy Krunchy Chicken president Jim Norberg stated: “As our business continues to experience rapid growth in the new year, the establishment of an additional corporate office is a strategic move to enhance our support for operators and customers.
“Atlanta provides an ideal hub for our teams. Its central location and dynamic environment grant us access to diverse resources while empowering us to further expand and advance our enterprise.”
Founded in 1989 in Lafayette, Louisiana, Krispy Krunchy Chicken has established itself as a quick-serve solution for retail outlets including convenience stores and truck stops.
The brand's store-in-store concept offers a menu of hand-breaded, mild Cajun-spiced fried chicken, all-white meat tenders, a variety of sides and its trademark honey biscuits.
Krispy Krunchy Chicken's expansion into Atlanta signifies its commitment to growth and the brand's ability to drive in-store profitability for its licensees.
With weekly chicken sales volumes exceeding one million pounds, the company operates 3,000 retail locations across 47 states in the US.
Norberg added: “These are very exciting times for our business and the fantastic momentum that we generated in 2023 has carried us into the new year.
“We are positioning ourselves to embrace this continued growth and are thrilled to be able to bring our highly craveable and high-quality products to more communities."
In May 2023, Krispy Krunchy Chicken announced the launch of its special value meals for US consumers.
