Daily Newsletter

07 August 2024

Daily Newsletter

07 August 2024

Linked Eats buys Sauce Technologies to boost AI-driven restaurant solutions

The acquisition enhances Linked Eats' platform with Sauce Technologies' advanced marketing and demand forecasting features.

Umesh Ellichipuram August 06 2024

Linked Eats, a developer of third-party delivery revenue management software for restaurants, has acquired Sauce Technologies, a company specialising in AI-powered digital ordering solutions, for an undisclosed sum.

The move integrates Sauce Technologies’ advanced features into Linked Eats' platform, enhancing its capabilities in marketing and demand forecasting.

Linked Eats chairman Robbie Earl said: “We are thrilled to welcome the entire Sauce team to Linked Eats.

“With third-party delivery reaching critical scale, we are seeing the landscape shift to a more profit-driven marketplace, and restaurants need new tools to thrive in this challenging and competitive environment.

“This acquisition will add further AI expertise to our team and features and further our leadership in developing and providing these tools.”

Sauce Technologies, founded by Colin Webb and Nenye Anagbogu, specialises in revenue management technology for restaurants that use third-party delivery services.

The company’s core product, which has been adopted by numerous restaurants, adjusts prices dynamically based on demand and dining contexts, significantly boosting both orders and sales.

Linked Eats plans to integrate Sauce Technologies' features into its platform, offering solution-oriented insights to help restaurants maximise profits in the third-party delivery sector.

Sauce Technologies previously raised $3.6m from prominent investors Harlem Capital, Red Sea Ventures, Global Founders Capital and Rackhouse Ventures.

Sauce Technologies co-founder and CEO Colin Webb said: “We at Sauce are excited to join the Linked Eats team and scale the digital growth tools that we've built for restaurants.

“Combining Linked Eats' operator-first approach and current platform with Sauce's marketing automation software creates a powerful synergy to supercharge what it means to be successful for today and tomorrow's restaurateurs.”

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