Lunchbox and Tattle to streamline multi-channel feedback challenges

The partnership aims to address operational pain points for restaurants, offering access to real-time feedback and actionable guest data.

Upasana Mukherjee October 25 2023

New York-based enterprise restaurant technology provider Lunchbox has announced its integration with guest experience improvement and feedback data platform Tattle for its 2.0 multi-channel enterprise ordering solutions.

The partnership will address operational pain points for multi-unit restaurant brands, offer access to real-time feedback and actionable guest data and tackle operational silos.

Lunchbox provides a scalable automated guest feedback solution, thereby streamlining the operational feedback process and enhancing the in-store and digital-hybrid guest experience.

Equipped with Lunchbox’s online ordering systems and CRM that draws in more than 50 guest data points, restaurants will be able to segment guests and automate customised and personalised messaging.

This integrated solution was recently launched by a mutual customer, Maman, and showed significant results.

At Maman, more than 85,000 data points were collected from guest feedback, and used to suggest impact improvement opportunities on a storefront for digital orders.

The results showed a 7.4% increase in dine-in guest satisfaction, an 8% decrease in the incident rate and a 93% year-on-year growth in online and app return patron count.

The integration aims to address a long-standing pain point in the enterprise restaurant sector, identify impact improvement opportunities and help restaurants make decisions backed by data based on actionable guest feedback gathered across all ordering channels, including catering, web ordering and app ordering.

Maman chief development officer Guss Firestein stated: "Tattle's data not only helps us improve operational efficiency and fine-tune our guest experience across various channels, but also the integration even helps us understand guests' feedback on individual menu items and adjust our recipes and optimise our menus.

"We truly enjoy working with both Tattle and Lunchbox, and their powerful solution suite has opened our eyes to our guests' needs and wants like never before."

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