American restaurant chain Marco's Pizza has launched a new store design in Meridian, Idaho, aiming to bolster its nationwide expansion while elevating the customer experience.

Located at 3135 E Overland, the updated store reflects extensive research and data-driven decisions and features aesthetic and operational improvements.

The Meridian corporate-owned store is part of a broader development plan announced earlier in 2024, which includes four new locations in the Boise market, serving as a testing ground for the company’s new concepts.

The new store design aligns with Marco's refreshed brand platform, offering a brighter and more contemporary atmosphere.

It includes a dedicated waiting area for guests, along with pick-up door and window options for a smoother customer experience.

The store has introduced QR code and mobile phone access for enhanced customer engagement.

Strategic placement of beverage coolers has been implemented to facilitate add-on purchases for both employees and customers.

Marco's has also integrated new equipment, such as warming racks and pizza lockers, to cater to the needs of pick-up and third-party delivery services.

The store offers contactless ordering, quick service on-the-go, traditional face-to-face interactions, Marco's delivery and third-party delivery options.

Marco's Pizza president and co-CEO Tony Libardi said: “Our new store design marks a pivotal moment in our brand's evolution, serving as a cornerstone for our growth and the next chapter of our journey.

“This redesign is not just about aesthetics; it's about enhancing the customer experience, improving operational efficiency and creating a welcoming environment that reflects our commitment to quality and innovation.

“As we continue to expand, these new stores will set the standard for our brand, showcasing our dedication to excellence and our vision for the future.”

In June 2024, Marco’s Pizza opened its first franchised location in Mexico.