Naf Naf Grill, a fast-casual restaurant offering Middle Eastern cuisine, is set to open its first location in Charlotte, North Carolina, in spring 2024.

The new outlet at 10706 Providence Road,15 minutes south of downtown Charlotte, will be the brand's 40th location system-wide.

The Charlotte opening is part of Naf Naf Grill's strategy to bring its Middle Eastern flavours to a broader audience.

The outlet will be operated by Naf Naf Grill franchisee NGN Carolinas.

Naf Naf Grill chief marketing officer Nico Nieto said: “We are thrilled to bring our exciting brand and our flavours to Charlotte. Our commitment to great food and authentic hospitality is at the heart of every dish we serve, and we know everyone is going to fall in love with Naf! We look forward to becoming a beloved part of the Charlotte community.”

The Charlotte community can look forward to chicken shawarma, seasoned grilled steak, falafel and in-house baked pitas.

NGN Carolinas Neel Patel said: “We are beyond excited to open our second Naf Naf. Our fresh ingredients, toppings and sauces and endless options ensure that everyone will find something they'll love! We can't wait to share our food with the people of Charlotte.”

The expansion follows the opening of a Naf Naf Grill in Ft Mill, South Carolina, in the fall of 2022, the group's second location in the Carolinas.

In January 2024, the restaurant group announced the opening of another outlet in Greenfield, Wisconsin.

Situated at 5003 S 76th Street, it is operated by Mama’s Restaurant Group and was the 39th establishment for the chain and the third in the state.

Like the other locations, it offers the chain's signature build-your-own menu which includes a variety of bowls, salads, pitas and plates, catering to a diverse range of tastes and dietary preferences.