Restaurant guest feedback platform provider Ovation has raised $4m to better support restaurants in generating more revenue via actionable guest feedback.

York IE and TIA Ventures led the funding round, which saw the participation of new investors, including Summit Capital, Peak Capital, OneValley, Tenzing Capital, Greg Golkin of Kitchen Fund, Fred LeFranc, Gregg Majewski of Craveworthy Brands and Deric Rosenbaum of Groucho’s Deli.

York IE investments and strategy vice-president Marshall Everson said: “One of our core tenets is founder-market fit and we are confident that the Ovation team understands restaurants.

“The platform they’ve built speaks for itself - we’ve been so impressed with their growth and customer traction. Ovation is truly the future of feedback.”

The tech firm plans to use the funding to drive growth and enhance its two-question, SMS-based, real-time feedback platform.

It also aims to make its platform available to more restaurants.

By integrating online ordering platforms and other tools, Ovation claims that its platform enables restaurants to easily resolve guest concerns in real-time.

Ovation founder and CEO Zack Oates said: “Ovation is lucky to have these incredible investors join the team.

“We are all so excited not only about what we’ve already built--but what’s coming! Some amazing new solutions are just around the corner, so keep an eye out. And when partners and customers invest, you know you’re onto something special.”