US-based bakery-café restaurant chain Panera Bread has unveiled its limited-edition holiday soup cup collection.

Panera stated that the collection arrives as a timely offering for the winter season, when its signature soups see heightened demand, with more than 140 million servings sold annually.  

Autumn 2024 sees the introduction of two new soups to the Panera menu: the Hearty Fireside Chili and Rustic Baked Potato Soup.  

They join the returning Autumn Squash Soup, a seasonal item.  

Classic options Broccoli Cheddar, Creamy Tomato, Homestyle Chicken Noodle, Cream of Chicken & Wild Rice and Bistro French Onion continue to be available. 

Panera Bread chief marketing officer Mark Shambura said: "Our signature soups have always been a guest favourite, and this year, our festive holiday soup cups are sure to add a touch of warmth and magic to every spoonful.  

"These limited-edition cups are our twist on the holiday cup tradition, and we hope our guests enjoy a uniquely Panera way to celebrate the season." 

The three are available as a bundle from the Panera shop priced at $10 while stocks last.  

Each bundle includes three soup cups and comes with a $20 Panera Bread gift card. 

In October 2024, Panera Bread announced two new Ciabatta Dippers, a limited-time offering that pairs sandwiches with soup for dipping.