US-based bakery-café fast-casual restaurant chain Panera Bread has launched MyPanera Week to offer deals and savings exclusive to its loyalty members.

From 21 to 27 October 2024, MyPanera loyalty members can enjoy free meal rewards, delivery discounts and special rates on subscription services.

The Unlimited Sips Club is part of the MyPanera Week promotions, and new subscribers can get three months of complimentary beverages if they sign up by 31 October.

Those who previously subscribed can rejoin at a reduced monthly rate of $5 for four months, or opt for an annual subscription at $99. Current subscribers have the chance to upgrade to an annual plan for the same price.

Catering orders receive a $30 discount on orders totalling $150 or more, valid until 21 November.

A free half entrée reward is available with eGift Card purchases of $50 or more through to the end of October. On the final two days of MyPanera Week, members can save 50% on a breakfast entrée of their choice.

Panera Bread chief digital officer Meenakshi Nagarajan said: "MyPanera members are our biggest advocates, and we're excited to celebrate and give back to them with a fantastic lineup for MyPanera Week, featuring incredible deals and exclusive surprises. This weeklong celebration features the tailored rewards Panera offers, giving our members unparalleled access to savings and delicious options from our bakery-cafés."

Panera Bread launched its autumn 2024 soup line-up in September. The brand rolled out its largest menu transformation in April of the same year, focusing on core items and offering better value through improved portions and pricing.