Daily Newsletter

21 November 2023

Daily Newsletter

21 November 2023

Paris Baguette to open two new locations in California, US

The brand has signed two new agreements in Clovis and Modesto cities.

Umesh Ellichipuram November 20 2023

South Korea-based café and bakery concept Paris Baguette is set to expand its footprint in the US state of California with two new agreements in Clovis and Modesto cities.

The new agreements in Clovis and Modesto were signed with Anvar and Nikki Tulyag, who will be pioneering the additional growth.

Tulyag said: “When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the US.”

With these two new agreements, Paris Baguette’s total number of locations within the California region will increase to 63.

Known for its bread, cakes and pastries offerings, Paris Baguette’s has set a target to reach the 1,000-unit mark in the US by the end of this decade.

Paris Baguette chief development officer Eric Lavinder said: “We are thrilled to announce additional expansion within California. There's a tremendous amount of opportunity in the bakery café space.

“No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention and that only serves to drive us forward.

“We want someone who is going to take the time to put the right staff members in place in their store and ensure everyone understands the most important person is the guest.”

Paris Baguette intends to sign 160 franchise agreements and open 64 new cafés by the end of 2023.

Earlier this month, Paris Baguette agreed to open a new location in Franklin, Tennessee.

Analyzing the metaverse impact in the foodservice sector

The COVID-19 pandemic brought key IoT use cases to the attention of the T&T industry. However, beyond the use cases catalyzed by the pandemic, the digitalization enabled by IoT solutions provides T&T companies with four key benefits: enhanced operational efficiency, reduced costs, improved decision-making, and better customer experiences. IoT can even assist in the burden of overtourism and the preservation of heritage sites and physical environments. IoT is, therefore, an essential investment for travel and tourism companies in combatting climate change.

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