Daily Newsletter

23 November 2023

Daily Newsletter

23 November 2023

Paris Baguette to open new café in Virginia, US

Paris Baguette plans to sign 160 franchise agreements and open 64 new cafés by the end of 2023.

Umesh Ellichipuram November 23 2023

South Korea-based café and bakery concept Paris Baguette is set to further expand its US footprint by signing a one-unit agreement in Leesburg, Virginia.

The restaurant brand signed a new deal with Farooq Siddiqui.

Siddiqui stated: “When looking for the right franchise opportunity, Paris Baguette was the ideal fit because of its amazing product line, store design and proven response from communities throughout the US.”

Paris Baguette will now have five locations in Virginia.

Paris Baguette chief development officer Eric Lavinder stated: “We are thrilled to announce additional expansion within Virginia. There's a tremendous amount of opportunity in the bakery café space.

“No other bakery café franchisors are doing what Paris Baguette is on the same scale. Our ability to stay true to our bakery café roots while embracing aggressive expansion has garnered attention, and that only serves to drive us forward.”

Paris Baguette plans to sign 160 franchise agreements and open 64 new cafes by the end of this year.

Lavinder added that the company’s target markets for the coming year include Arizona, California, Colorado, Illinois, Kansas, Minnesota, Missouri, Oklahoma, Tennessee, Texas, Washington and Wisconsin.

It will also focus on Florida, Georgia, Indiana, Kentucky, Maryland, Michigan, North Carolina, Ohio, Pennsylvania, South Carolina, Virginia and West Virginia.

The brand, which is known for its bread, cakes, and pastries, aims to achieve the 1,000-unit mark in the US by the end of the 2020s.

This month, Paris Baguette signed two new agreements in Clovis and Modesto, California.

The agreements were signed with Anvar and Nikki Tulyag. As a result, Paris Baguette will have 63 outlets throughout the California region.

Analyzing the metaverse impact in the foodservice sector

The COVID-19 pandemic brought key IoT use cases to the attention of the T&T industry. However, beyond the use cases catalyzed by the pandemic, the digitalization enabled by IoT solutions provides T&T companies with four key benefits: enhanced operational efficiency, reduced costs, improved decision-making, and better customer experiences. IoT can even assist in the burden of overtourism and the preservation of heritage sites and physical environments. IoT is, therefore, an essential investment for travel and tourism companies in combatting climate change.

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