US-based Peet's Coffee has announced the launch of its new Vitality Menu, which includes a range of lattes high in protein and sparkling drinks rich in vitamins C and D.  

The coffee chain has collaborated with Bob's Red Mill to incorporate its whey protein powder into the medium-sized lattes, each providing more than 20g of protein.  

The lattes are available hot or iced. 

The Vanilla Latte consists of vanilla flavour and protein, while the Golden Latte and the Matcha Latte have a creamy texture, along with the added nutritional benefits of protein. 

The brand's Sparkling Sips collection comprises Golden Immunity Sparkling Lemonade and Sparkling Citrus Immunity Black Tea, both infused with vitamins C and D.  

Peet's Coffee brand marketing senior director Kristina Roach stated: "With Gen Z giving rise to trends like protein coffee or 'proffee,' our Vitality Menu is a game-changing way to fuel the new year.  

"We've found a way to combine the energising power of coffee with the lasting benefits of protein and vitamins C and D to keep your spirits strong — without sacrificing flavour." 

Further enhancing its winter menu, Peet's Coffee announced the Everything Plant-Based Sandwich revamped with Impossible Sausage, JUST Egg and vegan cheddar, and Ethiopian Super Natural blend coffee.

These new menu items are now available nationwide.  

From 10 January to 12 January 2025, Peet's offers a promotion in which patrons pay half price for a second drink.  

Additional products such as Ripple Kids On-The-Go Plant-Based Chocolate Milk and Poppi Soda in Strawberry Lemon and Raspberry Rose flavours will also be available.

One year earlier, in January 2024, Peet’s Coffee announced the launch of a new winter menu which included the Golden Caffè Latte, the Espresso, the Traditional Cappuccino, the Caffè Macchiato and the Caffè Cortado.