Performance Food Group (PFG), a US-based food and foodservice distribution company, has unveiled its new product, the Beef & Jackfruit Burger, under the FarmSmart brand.  

The offering combines premium beef with jackfruit, supplied by The Jackfruit Company, a plant-based meat alternative brand.  

The new product aims to provide consumers with a delicious meat taste while enhancing nutrition and reducing environmental impact. 

By blending beef with jackfruit, FarmSmart delivers a juicy and flavourful burger with unique nutritional benefits, including 40% less saturated fat and 40% lower cholesterol as compared to a 100% beef burger.  

The product supports the movement towards lower carbon emissions in the food system, allowing chefs to maintain taste without compromise. 

PFG president of Protein Brands Glenn Strickholm said: “The launch of our FarmSmart Beef & Jackfruit Burger marks an exciting step in our mission to provide sustainable, delicious options to our customers. 

“By offering this blended product, we [...] deliver the taste and texture that consumers love. Jackfruit was a natural choice for this blend — it’s the most naturally meat-like plant-based ingredient available and has already proven to be a favourite in the plant-based category.” 

The Beef & Jackfruit Burger has been well-received by audiences including college students and chefs, who praised its taste and juiciness.  

The chefs noted that it cooks like a regular burger, whether flame-grilled or on a flat-top grill, enhancing its appeal for culinary professionals. 

The Jackfruit Company CEO and founder Annie Ryu said: “We’re thrilled to partner with PFG’s FarmSmart brand on this exciting new product. 

“Jackfruit is a powerful plant that allows us to create delicious, satisfying meals while reducing the strain on our food system. The Beef & Jackfruit Burger is a perfect example of how partnership can make sustainable options for consumers widely available.” 

Jackfruit is recognised for its meat-like texture and clean-label appeal, making it a suitable plant-based alternative to meat products.  

By choosing jackfruit, PFG aims to deliver a product that appeals to both meat enthusiasts and those seeking plant-forward options.  

Jackfruit’s versatility and minimal processing align with FarmSmart's commitment to sustainability and quality.