Pret A Manger is planning to increase the discount that Club Pret members receive on food and drinks from 10% to 20% from September this year, according to reports by the Mirror.

The UK-based sandwich and coffee chain first launched the monthly coffee subscription model in 2020 to help its business get through the Covid-19 pandemic.

In April this year, the model was again revamped to offer discounts on the entire food and snack range available in the store.

Club Pret, which costs £30 ($37.8) a month, offers members five complimentary beverages each day.

In September 203, the subscription model will make its debut in the US market before launching in France in November.

From 2024, the subscription services will be launched in other international markets, including the UAE, Hong Kong and India.

Pret A Manger CEO Pano Christou was quoted by the publication as saying: “Club Pret was built on the idea of rewarding our most loyal customers, giving them more reasons to visit Pret and helping them enjoy everything our menu has to offer.

“Since we relaunched the subscription, we’re seeing more customers pick up their favourite baguette or croissant with their usual coffee fix, making the most of Club Pret throughout the day and sharing the benefits with their friends and colleagues.

“We’re now ready to take this even further, doubling the Club Pret discount and expanding this offer to customers outside of the UK. Club Pret has become a critical part of our growth strategy and we’re excited to bring it to more people than ever before, delivering great value in the process.”

According to a report by the World Coffee Portal, Pret A Manger currently operates more than 400 coffee shops across the UK and more than 150 outlets across 14 international markets.