Daily Newsletter

15 December 2023

Daily Newsletter

15 December 2023

Primo Partners acquires two Ben & Jerry’s units in Georgia, US

With this acquisition, Primo Partners’ store count has now reached 20.

Surya Akella December 14 2023

Primo Partners, a company investing in retail and real estate, has acquired two Ben & Jerry's locations in Savannah and Tybee Island in the US state of Georgia.

With this acquisition, Primo Partners’ total store count has now reached 20.

The unit in Savannah is located in the heart of the city at 25 E Broughton. The store in Tybee Island is located at 15 Tybrisa St.

The company will be the sole operator of the two Ben & Jerry's units. It expects to re-open the shops on Ben & Jerry's Free Cone Day 2024, which falls on 3 April.

Primo Partners CEO Antonio McBroom stated: “2023 has been a banner year for us as we've added six scoop shops to our portfolio as well as our first Starbucks café.

“As we've reached this significant 20-unit milestone, I have a wide range of emotions reflecting on the journey and on the fact that I became a scooper at my local Ben & Jerry's twenty years ago.

“We are exceptionally blessed to continue to grow and serve each other and our guests with world-class hospitality. The impact and momentum of the Primo movement is on a new level!”

Ben & Jerry's co-founder Jerry Greenfield stated: “Working with Primo Partners over the years has truly been one of the highlights of my career.

“They are not only superb business partners – most importantly, they are incredible human beings. I look forward to watching their continued growth and success.”

The company operates across the states of DC, Florida, Georgia, Maryland, Missouri, North Carolina, South Carolina, Tennessee, Texas and Virginia.

In March 2023, Primo Partners opened a new Ben & Jerry’s franchise store in Tampa, Florida.

Western Europe foodservice market dynamics

The total revenue of the Western European foodservice profit sector totaled $685.3 billion in 2022, having declined at a negative CAGR of 2.4% during 2017–22. In 2022, FSR was the largest foodservice channel, with a value share of 25.9%, followed by QSR. However, the region’s foodservice sector is poised to bounce back as it is forecasted to register a CAGR of 8.1% by 2027.

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