Daily Newsletter

17 August 2023

Daily Newsletter

17 August 2023

Restaurant chain Pollo Campero adds Mac And Cheese to its menu

The new menu addition is now available across all its outlets in the US.

Umesh Ellichipuram August 16 2023

US-based fast service restaurant chain Pollo Campero has added Mac and Cheese to its sides line-up in the US.

The restaurant brand, known for its flavourful chicken meals, noted that its new menu addition comprises four cheeses and a blend of savoury seasonings.

The company claims that the new Mac and Cheese pairs well with the bone-in Camperitos, Campero Spicy Chicken Sandwich, grilled and fried chicken on the bone.

Pollo Campero chief operating officer and managing director Luis Javier Rodas said: “We tested many recipes to be sure that our new Mac and Cheese delivers on the Pollo Campero bold flavour promise.

“Our team expertly crafted a proprietary, made-from-scratch recipe to create a rich, cheesy delight with a blend of savoury seasonings.”

The restaurant brand added that its new Mac and Cheese is now available across all its outlets in the US and can be purchased for individual and family meals or on its own. 

Pollo Campero was established in 1971 in Guatemala and offers tender, juicy, hand-breaded fried chicken and slow-marinated, citrus-infused grilled chicken.

The brand currently operates more than 350 restaurants across the globe.

In January this year, Pollo Campero further extended its partnership with ArrowStream, to use its food service cloud platform for supply chain intelligence.

The restaurant chain will continue to leverage ArrowStream Central technology to gain supply chain visibility, which will help the brand streamline and automate day-to-day processes.

Customer engagement drives metaverse investment in the foodservice sector

COVID-19 and supply chain disruptions following the Ukraine war have accelerated automation and digitalization in the foodservice sector. Home delivery services and consumer engagement through digital channels have become essential for businesses trying to stay afloat. Foodservice companies must also cope with ESG issues, the fast-changing world of work, and the global economy heading for recession and possible stagflation. The metaverse, enabled by both AR and VR, is an important tool that can help address many of the foodservice industry's key challenges.

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