Texas-based doughnut and kolache brand Shipley Do-Nuts is introducing heart-shaped doughnuts as part of its Valentine’s Day offerings.  

They come in three flavours: strawberry, cherry and chocolate icing, all topped with sprinkles.  

The limited-edition items are available from 10 February to 16 February 2024, while stocks last.  

Customers can place their orders for pickup or delivery through the Shipley Do-Nuts website. 

For those looking to gift, Shipley Do-Nuts is offering a Valentine's Day-themed box with a decorative design of red and pink hearts, suitable for presenting the doughnuts to loved ones, friends, family or colleagues. 

Shipley Do-Nuts director of culinary Kaitlyn Venable said: "We've rolled out heart-shaped doughnuts for Valentine's Day as a fun way to share the love with guests across our nearly 370 locations.” 

"We couldn't think of a more fitting treat to sweeten this season of love." 

In addition to Valentine's offerings, Shipley Do-Nuts has also expanded its menu with YAYs – a unique take on New Orleans' famous beignets.  

Made from Shipley's signature yeast dough and fried, the mini-beignets are dusted with powdered sugar and served warm.  

Available in various sizes, YAYs can be purchased at participating locations priced at four for $2, 12 for $5 and 24 for $10. 

In December 2024, Shipley Do-Nuts signed a development deal with Virentes Partners Group unveiling plans for expansion into Florida and Tennessee.