Dallas-based smoothie brand Smoothie King intends to open 100 new units in 2025, exceeding the growth achieved in the previous two years.
The company highlighted a record number of openings during the fourth quarter of 2024, with 25 stores including its 1,200th domestic location, and 11 new stores launched in December 2024 alone.
Smoothie King opened 84 new stores in 2024 and 81 in 2023.
The company's expansion strategy included signing agreements to open new locations across 24 US states and 39 designated market areas (DMAs).
Franchise agreements encompassed 15 in Indianapolis, ten in Dallas-Fort Worth and seven in Atlanta.
Existing franchisees signed 68% of these agreements, demonstrating their ongoing trust in the brand's mission and potential for growth.
Smoothie King chief development officer Chris Bremer stated: “Our growth in 2024 reflects the incredible commitment of our franchisees and the strength of our brand. We're grateful to our franchise partners, team members and loyal guests for making these milestones possible.”
"We've set ambitious goals for 2025 that reflect our unwavering commitment to inspiring healthy and active lifestyles in communities across the country."
The brand also made strides in Chicago, with ten new sites under development.
Looking ahead to 2025, Smoothie King has already committed to opening more than 100 new stores, with 26 new store commitments signed in the last quarter of 2024.
The brand is targeting markets such as Atlanta, Little Rock and South Bend and plans to broaden its presence in Phoenix as part of its Southwest expansion strategy.
Smoothie King stated that it continues to champion healthy and active lifestyles with offerings such as the GLP-1 support menu [to aid in blood sugar control] introduced in October 2024 and the Active Alliance Personal Trainer Discount Program launched in January 2025.
Collaborations, including a year-long partnership with US health club chain Crunch Fitness, are set to provide exclusive offers and promotions to members.
