Daily Newsletter

12 March 2024

Daily Newsletter

12 March 2024

Smoothie King and Dude Perfect to launch limited-time smoothie

To be available across the US, the new Dude Perfect Smoothie will feature blue spirulina.

Surya Akella March 11 2024

Smoothie King has teamed up with entertainment group Dude Perfect to launch a new, limited-edition Dude Perfect Smoothie across the US.

The partnership introduces blue spirulina as a novel ingredient in the smoothie chain's latest smoothie offering.

The Dude Perfect Smoothie also includes pineapples, bananas, a kiwi apple juice blend, a protein mix, vanilla frozen yogurt and turbinado sugar.

The combination provides consumers with 14g of protein, antioxidants and omega-3 fatty acids.

The new smoothie is available from 11 March for Healthy Rewards members at all Smoothie King outlets and will be launched nationwide on 12 March 2024.

The limited-time offer extends beyond the smoothie itself, featuring three 32oz collectors’ cups with unique designs and exclusive merchandise.

Smoothie King chief marketing officer Marianne Radley said: “Finding the common ground between parents and kids can be a challenge and Dude Perfect's universal appeal is something everyone can enjoy.

“It’s in this spirit that we set out to launch a delicious smoothie that both parents and kids can agree on. We also loved the fact that the Dudes are authentic fans of the brand and are some of our top Healthy Rewards loyalty members!”

Each cup includes a QR code that leads to an instant win and sweepstakes with 20,000 prizes, running from 12 March until 31 May 2024.

In December 2023, Smoothie King signed multi-unit development agreements to open three new stores in Chicago and three in Las Vegas.

The agreements were made with Na’im Muhammad, an experienced entrepreneur in the restaurant industry.

He currently operates eight restaurants including Dunkin’, Burger King, and Popeyes, and is seeking to sustain growth with the six new Smoothie King venues.

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