US-based barbecue restaurant brand Sonny's BBQ has launched a new mobile experience aimed at enhancing its off-premise dining options.

The initiative includes a partnership with Thanx, Olo and Flybuy to enhance online ordering, delivery and customer loyalty programmes.

It is expected to significantly improve how customers engage with the brand and access its services.

The new mobile app, developed by Thanx, is designed to offer an intuitive and personalised user experience.

It integrates with Sonny's BBQ's loyalty programme, encouraging increased customer engagement, loyalty and digital revenue.

The app allows diners to place orders, earn rewards and interact with the brand directly from their smartphones.

Olo's platform provides Sonny's BBQ with a comprehensive suite of online ordering, delivery, payment processing and customer data management tools.

The system works in tandem with Flybuy's location technology to ensure timely order fulfilment and hand-off for kerbside pickups or deliveries.

Flybuy's solution gives Sonny's BBQ staff the ability to track customer and delivery driver locations in real time, allowing for more efficient order preparation and hand-off based on precise arrival times.

 The collaboration between Olo and Flybuy delivers an integrated end-to-end solution that improves the speed and accuracy of order fulfillment.

The strategic partnership with Croud, a full-service digital agency, further supports Sonny's BBQ's commitment to enhancing its digital presence and off-premise dining experiences.

Sonny's BBQ brand management director Katie Love said: “By combining Thanx's powerful customer engagement tools with Olo's advanced ordering platform and Flybuy's precision location-based technology, we can offer our customers a seamless and tailored off-premise dining experience at every touchpoint.

“This integration has increased customer satisfaction, improved operational efficiency and ultimately [driven] repeat business.”