Starbucks Korea has introduced a collection of Harry Potter-themed beverages, food items, and merchandise in partnership with Warner Bros. Discovery Global Consumer Products.

One featured drink is the Hogwarts Golden Syrup Vanilla Latte, inspired by the Treacle Tart dessert from the Harry Potter series.

This offering blends vanilla and caramel flavours and is available as one of four Hogwarts-themed toppings.

Another drink, the Slytherin Plum Green Tea, represents the Slytherin house, with its tea bag creating a yellow tea gradient in the cup, reminiscent of the house's serpent symbol.

In the desserts category, the Happee Birthdae Harry Cake re-creates the birthday cake Hagrid made for Harry, combining layers of pound cake, strawberry jam, and cream cheese.

Additionally, the Platform 9¾ Cake features layers of strawberry yogurt cream, white yogurt cream, and strawberry jam.

Another offering, the Harry Potter Cookie Bar includes four butter cookies.

Merchandise includes the Harry Potter Sion Mug, which reveals a house design when filled with hot water, and the Elma Tumbler series featuring designs for each of the four Hogwarts houses.

Additional items include a Slytherin-themed Bearista plush doll and a wand-shaped drink muddler.

From January 1 to January 7, Starbucks Korea customers can earn bonus stars with purchases of these collaboration items.

Reusable bags featuring the Platform 9¾ and Happee Birthdae Harry Cake designs are also available for 3,000 won with qualifying purchases.

In October l2024, Starbucks suspended its forecast for the full fiscal year 2025 as its new CEO Brian Niccol called for fundamental change in the company’s strategy to return to growth.