Subway Canada has introduced its first-ever festive menu featuring Secret Sandwich Elves window displays at select locations in Montreal and Toronto.
The campaign aims to captivate guests with new flavours and installations throughout the holiday period.
The limited-time Festive Faves Meal is priced at C$8.99 and comprises a 6” Holiday Sub with Cranberry Dijon, Potato Rings and Red Velvet Cookies.
It also offers a Footlong Gingerbread Cookie with seasonal ginger spice and molasses.
Subway Canada managing director Courtney Hindorff said: “Launching our first-ever festive menu items is a major milestone for Subway, giving our guests new ways to celebrate with us.
“With vibrant Secret Sandwich Elves displays and delicious seasonal flavours, we’re creating something truly special that inspires connection and makes Subway a part of the traditions that matter most to Canadians.”
Toronto artist Briony Douglas has collaborated with Subway to create the Secret Sandwich Elves holiday displays.
The window displays are at the Subway location on 127 Bremner Boulevard in Toronto, and will be unveiled at 480 Boulevard Saint-Laurent in Quebec on 3 December.
In celebration of the country's National Cookie Day on 4 December, Subway Canada is treating guests to a complimentary Footlong Cookie with any Footlong sub purchase, with a choice between classic chocolate chip or the new gingerbread flavour.
In September 2024, Subway Canada expanded its breakfast offerings with a new line of customisable Breakfast Sandwiches and Snackwiches, all served on ciabatta bread.