Daily Newsletter

05 September 2023

Daily Newsletter

05 September 2023

Restaurant chain Surfin’ Chicken opens maiden location in Yuma, Arizona

The restaurant brand plans to expand its footprint further by opening additional locations across Yuma.

Umesh Ellichipuram September 05 2023

US-based quick service restaurant (QSR) concept Surfin’ Chicken is set to open its first location in Yuma, Arizona, on 9 September 2023.

The new venue will offer guests a wide array of menu items, including chicken sandwiches, fresh hand-cut fries, loaded fries, house-made dipping sauces and speciality milkshakes.

The restaurant brand claims that its Yuma location is committed to serving its guests value-priced alternatives to typical fast-food chicken.

Surfin’ Chickens Arizona market developer Alex Trujillo said: “We are very pleased to be able to offer the Surfin’ Chicken experience to the Yuma community. Our focus is on delivering high quality, great tasting food at a great price.”

Over the coming months, Surfin’ Chickens plans to expand the brand's footprint further by opening additional locations throughout Yuma.

As part of the store opening celebrations, the restaurant will offer guests free fries and special offerings during the event.

According to the Reno Gazette Journal, Surfin' Chicken opened its first restaurant venue in Sparks, Nevada, in March this year.

The Sparks Surfin' Chicken location will be owned and operated by Bains Restaurant Group. It will be led by Saranjeet Bains, a Sparks region native.

The news agency quoted Bains as saying: “I was born and raised in Sparks, so opening up a restaurant here has sentimental value. I wanted to provide an enjoyable dining experience to a community that has given so much to me.”

Pub, club & bar was the largest foodservice profit sector channel in 2022 in the UK

Per GlobalData, the foodservice profit sector in the UK was valued at GBP72.6 billion in 2022, and is estimated to grow at a CAGR of >8% by 2027. Pub, club & bar was the largest channel in the UK foodservice profit sector in 2022 by market value, while QSR was the second-largest channel, followed by FSR. Changing preferences, trustworthiness, product alignment with their time and money constraints, and service quality are some of the key trends in the foodservice market in the UK.

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