SushiDog plans to expand restaurant footprint in London, UK

The two venues will offer guests Asian-inspired salads as well as sushi rolls and bowls.

Umesh Ellichipuram August 14 2023

Quick service sushi roll restaurant SushiDog is set to expand its UK store footprint by opening two new locations in London, according to a report by The Caterer.

The first store is scheduled to open on Baker Street on 29 August while the second location will open at the end of next month at the Strand.

Both SushiDog venues will offer guests a wide array of Asian-inspired salads, signature sushi rolls and bowls, including teriyaki chicken roll and the yuzu truffle tuna salad.

By 2024, the brand reportedly plans to open more stores in the region, with a target of four additional new locations.

Established by Nick Goldstein and Greg Ilsen in 2017, SushiDog started as a kiosk at Westfield London Shepherd's Bush in May 2018.

The first brick-and-mortar SushiDog restaurant outlet was opened in 2020 at Covent Garden.

There currently are four SushiDog sites located across London.

Ilsen said: “We are excited to bring our rolls, bowls and salads to two new central London locations, offering local office workers, residents and visitors in the area a healthy and vibrant meal.

“Over the past five years, we have built a loyal brand following, which has gone from strength to strength. We can't wait to start this next chapter in our journey whilst we continue to thrive and seek out opportunities for future growth.”

In April this year, SushiDog raised capital of £612,000 ($777,084) through an investment round led by family investment office Middleton Enterprises.

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