US-based restaurant brand Sweet Paris Crêperie and Café has signed a new multi-unit agreement that will introduce 15 new locations to markets in the south.

The agreement with Virentes Partners Group outlines plans to inaugurate at least one store this year and to launch all 15 by 2031.

The expansion will encompass the greater Orlando area, Jacksonville and the Tampa Bay area in Florida, Raleigh and the Piedmont Triad in North Carolina, the greater Nashville area and Franklin in Tennessee.

The strategic partnership is set to increase Sweet Paris' total store count to 54.

Sweet Paris is known for a variety of sweet and savoury crêpes, hot drinks and other offerings.

Virentes Partners Group, a multi-family office with a focus on branded concepts, has more than a century of experience in operating businesses, particularly within the food and beverage sector.

Virentes Partners Group managing member Jim D'Aquila said: “The Chavez family and its extremely talented management team have built an incredible brand that has endured and grown for more than a decade in varying economies and states.

“We are excited to introduce Sweet Paris into new territories. The festive atmosphere within a Sweet Paris location, the proficiency of the operations and the extraordinarily wonderful culinary offerings and hospitality set Sweet Paris apart from other concepts in the restaurant industry.

“With table side food delivery, its chandeliers overhead, Venetian plaster walls, marble tables, plated food and silverware, it is almost a misnomer to label it as QSR [a quick service restaurant].”