India-based food delivery platform Swiggy has launched the Swiggy One Lite membership programme for its consumers.
The programme will offer members an array of benefits ranging from free food deliveries to exclusive offers and discounts at a launch price of Rs99 ($1.19) for three months.
Customers opting for a three-month Swiggy One Lite membership will receive ten free food deliveries on food orders above Rs149.
The members will also get ten free grocery deliveries on Swiggy Instamart orders above Rs199.
In addition to free deliveries, Swiggy One Lite members will also receive additional discounts of up to 30% across 20,000+ restaurants.
The company said that One Lite is also offered as a B2B membership, bundled with products of large brand partners in telecom and banking.
Swiggy revenue and growth vice-president Anurag Panganamamula said: “At Swiggy, we’re always looking for new ways to bring our convenience mission to life. Nine out of ten members of Swiggy One use two or more services, making it one of the most valuable membership programmes in the country.
“After a successful B2B launch with leading players, we’re excited to introduce Swiggy One Lite on the Swiggy platform as a pocket-friendly alternative designed to bring value to our customers, especially those yet to experience the unparalleled benefits of the Swiggy One programme.”
