Private equity company Sycamore Partners has acquired US-based superfruit bowl concept Playa Bowls from Tamarix Equity Partners and other investors.

Since launching in 2014, Playa Bowls has expanded its store presence across 22 states in the US.

Playa Bowls now has 250 stores across the country, offering acai, pitaya, mango, green and coconut bowls alongside juices, smoothies and cold brew options.

Financial details of the deal have not been divulged.

Sycamore Partners managing director Stefan Kaluzny said: “Playa Bowls has built a unique category leadership position with passionate customers, a loyal franchise base and a great brand, which has allowed the company to scale rapidly in its first decade since inception.

“We are confident Playa Bowls has continued runway for growth and we look forward to partnering with Dan and his talented team to implement their strategy to reach more customers around the country.”

North Point acted as the exclusive financial advisor to Playa Bowls, while legal counsel for the superfruit bowl chain was provided by Skadden, Arps, Slate, Meagher & Flom and Ice Miller.

Kirkland & Ellis served as legal counsel to Sycamore Partners.

Playa Bowls CEO Dan Harmon said: “We are excited to be partnering with Sycamore as we take this next step in the Playa Bowls journey.

“After a decade of hard work building a strong foundation, we believe Sycamore's support and resources, as well as their expertise in managing multi-unit-franchise organisations, will help us accelerate our growth as we continue to support our franchisees and delight our guests.”

In August 2024, Playa Bowls announced that it is launching its seasonal menu for autumn 2024.

The limited-time selections will be accessible from 4 September to 13 November 2024.