Daily Newsletter

14 December 2023

Daily Newsletter

14 December 2023

Taco Bell to test new frozen coffee and shakes in California, US

The new Coffee Chillers and Churro Chillers will be tested at two restaurants in California.

Umesh Ellichipuram December 13 2023

American fast-food restaurant chain Taco Bell is ready to test its new line of frozen coffees and shakes in the state of California for a limited time.

Inspired by Mexican flavours, Coffee Chillers and Churro Chillers will be tested in two Californian cities as exclusive menu items from 15 December 2023.

Coffee Chillers will be available at the company store in Santa Margarita Parkway, Mission Viejo, while Churro Chillers will be available at the Barranca Parkway store in Irvine.

Coffee Chillers will be offered in a 16oz cup with a flavour inside which will then be filled with blended iced coffee and topped with a layer of cold foam.

Coffee Chillers will be available in Mexican Chocolate, Caramel Churro and Spiced Vanilla flavours.

Churro Chiller will also be offered in a 16oz cup with a flavour inside. This will be filled with a blended sweet shake, with cold foam and churro crumbles as toppings.

Churro Chiller will be available in Mexican Chocolate, Dulce de Leche Coffee, Wild Strawberry and Sweet Vanilla.

The restaurant brand will also be offering a Sweet Vanilla Churro Chiller that comes with a purple tint.

Taco Bell US chief marketing officer Taylor Montgomery stated: “We’re always pushing the boundaries to deliver the bold and crave-able Mexican-inspired flavours our fans have come to expect from us, and these frozen drinks showcase how far our innovation goes.

“We are constantly listening to what our fans are craving next and we are thrilled to offer them a frozen creation that’s just as delicious and desirable as their favourite menu item.”

In early December 2023, Taco Bell re-launched its Double Decker Taco for the holiday season across all its stores in the country for a limited time only.

The Double Decker Taco will be available with exclusive digital deals.

Western Europe foodservice market dynamics

The total revenue of the Western European foodservice profit sector totaled $685.3 billion in 2022, having declined at a negative CAGR of 2.4% during 2017–22. In 2022, FSR was the largest foodservice channel, with a value share of 25.9%, followed by QSR. However, the region’s foodservice sector is poised to bounce back as it is forecasted to register a CAGR of 8.1% by 2027.

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