Mexican-inspired quick service restaurant (QSR) brand Taco Bell has teamed up with American media personality Paris Hilton for the relaunch of its 2000s fan favourite, the Volcano Menu.

The restaurant brand stated that the Volcano Menu will be available across all participating US Taco Bell locations from 29 June 2023, but Taco Bell Rewards members will have exclusive early access from today (27 June).

The QSR brand will also launch its first Hot Line at 1-844-THTS-HOT to hear pre-recorded advice messages from Hilton.

Taco Bell US chief marketing officer Taylor Montgomery said: "We're always listening to our fans and the extensive passion and needs of the Volcano fanbase could no longer go unmet.

"Taco Bell is always looking to deliver on the 'surprise' factor for fans and build on our reputation of choosing authentic partnerships with those who are already mega-fans. So, to bring the heat for this major campaign, we called on none other than Paris Hilton.

"Always in the know of what's hot, Paris will help bring back these beloved items of the 2000s that never go out of style."

Customers can place their orders online or through DoorDash.

11:11 Media CMO Krystal Hauserman said: "Paris Hilton's iconic presence and Taco Bell's HOT flavours are coming together to create a deliciously nostalgic experience that will transport you back to the turn of the millennium.

"The hotline is just the beginning. Fans will be able to join in other fun ways, including on TikTok and through new music by Paris that will make you say, 'That's Hot'."

11:11 Media is Paris Hilton's next-gen media company.