Mexican quick-service restaurant chain Taco John's has opened its first metropolitan location at 77 Summer Street in Boston, US, as part of the brand's US East Coast expansion strategy.

The opening is headed by Reliance Hospitality Group, an experienced multi-unit and multi-brand operator.

It plans to introduce a further 19 units in the region.

Reliance Hospitality Group CEO and co-founder Arsal Jaffery stated: "We're thrilled to bring Taco John's to the heart of Boston and introduce even more guests to our signature bold flavours and quality ingredients.

"When we first experienced Taco John's, we knew it was special – the brand's dedication to bold, innovative flavours and fresh ingredients stood out in the quick-service space. The enthusiasm and loyalty of Taco John's fans across the country spoke volumes, and we saw a clear opportunity to bring that same energy to Boston. 

“Boston is an incredible, dynamic city with a rich food culture and a strong sense of community. We're committed to establishing Taco John's as a go-to dining destination for locals and visitors alike." 

The brand's recent initiatives, such as the Path to Ownership structure and an optimised business model, are providing a foundation for franchisee support along with sustainable growth.

Taco John's has almost 350 outlets across 22 US states and is leveraging its market-responsive franchising strategy to identify expansion opportunities in the Upper Midwest and Rocky Mountain regions, and high-growth suburban markets nationwide.

Taco John's vice-president for development Shannon Iverson added: "Deven and Arsal's dedication and expertise have been instrumental in introducing Taco John's to the East Coast. Their strategic approach and passion for delivering exceptional guest experiences align perfectly with our brand's growth vision."