Casual dining restaurant chain TGI Fridays has appointed Brandon Coleman III as its new chief executive officer (CEO).

The announcement was made by TriArtisan Capital Advisors board chairman and co-founder Rohit Manocha.

TriArtisan is one of the lead investors in the restaurant chain.

In May this year, TGI Fridays announced that its former CEO Ray Blanchette had decided to step down. At that time, Manocha was appointed as the interim chief executive.

Coleman joined the company in October 2022 as TGI Fridays’ US president and chief marketing officer (CMO), where he also led the domestic corporate and franchise stores.

In his new role, Coleman will lead the restaurant brand into a transformative next phase and position the brand as a growing market leader in the food and hospitality segment.

The company said the focus will be on brand expansion in domestic and overseas markets.

Coleman said: “I am incredibly proud to be named CEO of TGI Fridays and lead this incredible brand.

“TGI Fridays is entering a new era of growth and prominence that will build on our beloved tradition and the emotional connection of great food and drinks along with the fun and entertainment that only TGI Fridays can do.

“I thank Manocha, our board of directors and the team at TriArtisan Capital Advisors for their confidence in me and I am looking forward to working with our franchisees and our company-owned restaurants to lead TGI Fridays into a new chapter.”