Thanx, a guest engagement and retention platform for restaurants, has partnered with premier unified commerce platform Qu for customised guest experiences in restaurants.

The collaboration plans to redefine how restaurants interact with their customers by leveraging application programming interface (API)-first technology to offer tailored and impactful guest experiences.

By integrating their technologies, the two companies aim to provide seamless, personalised experiences to foster loyalty and support business growth.

Thanx founder and CEO Zach Goldstein said: “As the restaurant industry continues to evolve, businesses must cultivate deeper relationships with guests to enhance customer lifetime value by effectively harnessing and unlocking data.

“Our partnership with Qu is a big step towards this goal, empowering restaurants to fully leverage their customer data for more personalised engagement and informed decision-making.”

Qu, a provider of cloud-native, API-first technology solutions, facilitates the connection of data flows to partners such as Thanx.

This integration enables the exchange of information, resulting in more precise and effective guest interactions.

The collaboration is in line with Qu’s goal to unify commerce through improved data access.

It allows restaurants to incorporate advanced guest engagement strategies into their operations, enhancing the guest experience and boosting performance.

Goldstein added: “Thanx provides an innovative approach that, similar to Qu, focuses on capturing and utilising customer data to build enduring relationships. Unlike traditional loyalty programmes, which often involve cumbersome processes and result in only moderate data capture, Thanx achieves exceptional capture rates. This approach aligns seamlessly with Qu’s mission to deliver unified and accessible data solutions, enhancing the relevance and quality of guest interactions.”