Vietnamese café chain Three O'Clock is set to expand into the South Asian market after awarding exclusive regional franchise rights to India's franchise group FranGlobal.  

The strategic partnership aims to establish 100 stores across India, Nepal, Sri Lanka, and Bangladesh up to 2034, as reported by World Coffee Portal.  

FranGlobal chairman Gaurav Marya expressed confidence that Three O'Clock's unique dual coffee and tea menu would appeal to young consumers in these regions.  

The café's offerings range from classic espressos and americanos to innovative salted coffees and espresso tiramisus, available both hot and cold.  

Its milk tea selection includes jasmine oolongs, cloudy avocado leaf teas and full-leaf black teas. 

Established in 2016, Three O'Clock has built a presence in Vietnam with ten outlets offering 24-hour service in Ho Chi Minh City.  

The brand is expected to debut internationally in India by May 2025, with FranGlobal targeting high-traffic locations such as shopping centres and airports in major cities such as Bangalore, Chennai, Hyderabad, Mumbai and Delhi. 

Three O'Clock founder and CEO Thuan Nguyen views this agreement as a pivotal move to promote Vietnamese coffee globally.  

According to World Coffee Portal research, Vietnam's branded coffee shop sector is robust, with more than 5,700 outlets and more than 50 operators.  

While international expansion poses financial and operational challenges for Vietnamese brands, several have successfully ventured overseas. 

The growing interest in Vietnamese coffee chains is evident. In 2024, the Trung Nguyen Legend Group announced plans for international growth including markets such as Australia and Canada.  

With the new partnership, Three O'Clock joins FranGlobal's extensive portfolio of licensed café brands such as Le Pain Quotidien, Café Amazon, Peet’s Coffee and Daily Coffee.