Daily Newsletter

07 August 2023

Daily Newsletter

07 August 2023

Tim Hortons to introduce first Boat-Through in Canada

Tims Boat-Thru at Ontario's Lake Scugog will offer free beverages to sailors, boaters and paddlers for a limited time period.

Umesh Ellichipuram August 04 2023

Multinational coffeehouse and restaurant chain Tim Hortons is set to launch its first Tims Boat-Through on Ontario's Lake Scugog for a limited period.

The new Boat-Through will be opened on 5 and 6 August at Beacon Marina near Port Perry.

It will offer sailors, boaters and paddlers the company’s summer beverages for free without having to dock.

Tim's Boat-Through menu includes sparkling quenchers that offer a blend of fruity flavours and sparkling water. These beverages will be available in Blackberry Yuzu and Orange Ginger flavours.

The beverage line-up also includes the Caramel Toffee Cold Brew, which blends Tim's Cold Brew with its Caramel Toffee syrup before being topped with espresso-infused cold foam.

Vanilla Iced Latte will also be offered at Tim's Boat-Through.

Tim Hortons chief marketing officer Hope Bagozzi said: “The summertime Tims Run is an iconic Canadian tradition that's a must-do when you're gathering with family and friends.

“Our summers fly by so quickly and Canadians savour every moment of their long weekends – so we thought, why not open our first-ever Tims Boat-Through so our guests on Lake Scugog don't miss a minute on the water?

“There's no better way to beat the heat this long weekend and all summer long than by enjoying one of our refreshing summer beverages.”

Last month, Tim Hortons introduced its Smoky Honey Bacon Breakfast Sandwiches in Canada.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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